Morgan Stanley says monopoly ruling unlikely to dent Google’s dominance.
Morgan Stanley argues that Google will remain firmly in control of the search market despite the antitrust ruling handed down this week. Analysts led by Brian Nowak said the remedies outlined in the decision were “likely benign and unlikely to dislodge GOOGL’s leading position.”
The court stopped short of breaking up the company, meaning Google will retain ownership of its Chrome browser and Android operating system. It will also likely continue paying Apple for default placement on Safari, though contract exclusivity and duration may be tweaked.
While Google must share some data with rivals, Morgan Stanley sees little threat from this requirement. The bank said competing effectively would still demand heavy investment, noting Google’s unmatched scale, reach, user data flows and the rapid improvement of its personalized generative AI products.
