Apple beats on earnings and services, but China sales disappoint

  • Apple’s beat may lend modest support to tech sentiment, though weaker China sales temper the upside. Services strength reinforces the company’s transition toward recurring revenue resilience.
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Apple beats forecasts on iPhone and services strength, but China slump caps upside

Apple posted stronger-than-expected fourth-quarter earnings, driven by robust iPhone and services revenue, though softer sales in China and slightly higher costs muted the overall picture.

  • The tech giant reported earnings per share of $1.85, above estimates of $1.77,
  • on revenue of $102.47 billion, narrowly topping forecasts of $102.19 billion.
  • iPhone sales climbed 6.1% year-on-year to $49.03 billion, powering overall product growth.
  • Services revenue rose to $28.75 billion (vs. $28.18 billion est.), continuing its steady expansion as Apple’s high-margin growth engine.

Other segments also delivered small beats:

  • Mac revenue $8.73 billion,
  • iPad $6.95 billion,
  • and Wearables, Home & Accessories $9.01 billion,

each roughly in line or better than expectations.

The regional breakdown was less flattering:

  • Greater China revenue slumped to $14.49 billion, missing expectations of $16.43 billion, underscoring persistent competitive pressures and uneven demand.
  • Americas sales were steady at $44.19 billion, just shy of forecasts.

Operating expenses rose slightly to $15.91 billion (vs. $15.75 billion est.), trimming margins but leaving overall profitability intact.

Apple’s latest results highlight the resilience of its core iPhone and services businesses even as regional headwinds linger, setting a measured tone heading into 2026.

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Outlook:

CEO Tim Cook said he expects double-digit year-on-year growth in iPhone sales in the first quarter, supported by continued demand for premium models. He also forecast overall revenue growth of 10–12% year-on-year, signalling confidence that Apple’s momentum will carry into the key holiday period.

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