Shop price index for April showed non-food retail prices falling 2.2% y/y
That continues to highlight the fact that consumer demand remains weak heading into Q2, leaving non-food retailers either being forced to slash prices or keep prices the way they are.
With household consumption still weak, it's hard for UK consumers to look towards extra spending especially on non-essential items. That has been the case since the sterling weakened post-Brexit vote, which drove up inflation while wage growth remained weak throughout last year.
