Canadian Businesses' and households' reactions to trade conflict

The Bank of Canada conducted a survey on business and household reaction to the tariffs. The findings showed:

FULL REPORT

  • Economic Uncertainty: Businesses and households find the economic climate unpredictable due to shifting U.S. tariffs and their uncertain implementation timeline.
  • Investment and Hiring Challenges: Businesses struggle to make investment, hiring, and pricing decisions amid ongoing trade uncertainty.
  • Survey Findings: Data from late January and February highlight concerns over a 25% U.S. tariff and potential Canadian retaliation. The Bank of Canada will continue monitoring business and household sentiment.
  • Household Spending: Trade tensions have raised job security concerns, leading households to reduce spending, especially in trade-dependent sectors.
  • Business Sales Outlook: Companies have downgraded sales expectations, with order books and inquiries declining, particularly in manufacturing and discretionary spending sectors. However, a “Buy Canadian” trend is helping mitigate some of the negative effects.
  • Hiring and Investment Pullback: Businesses are cutting back on hiring and new investments due to trade uncertainty, driven by:
    • Tighter credit conditions.
    • Rising costs of imported capital goods (equipment/machinery).
  • Ongoing Investment: Most businesses are proceeding with existing projects focused on maintaining capacity and improving productivity.
  • Oil & Gas Sector: Short-term investment and production remain stable, but tariffs could deter medium-term investment.

On inflation:

Rising Costs Due to Trade Conflict: Businesses report higher costs driven by multiple factors:

  • Weaker CAD since October 2024, making imports more expensive.
  • Tariffs and trade restrictions affecting supply chains and input costs.
  • Diversifying suppliers to avoid tariffs, often leading to higher costs.
  • Uncertainty in trade policy, making price contract negotiations difficult.

Planned Price Increases:

  • Half of businesses plan to raise prices if tariffs are imposed.
Impact on prices
  • 75% of those businesses expect to pass on more than half of tariff-related costs to customers.
  • Retailers may quickly adjust prices, but competition, weak demand, and tariff scope could limit increases.
  • Businesses Holding Prices Steady:

    • Those not impacted by tariffs on inputs or products.
    • Some facing cost increases but choosing not to pass them on.
  • Inflation Expectations Rising:

    • Both households and businesses anticipate higher prices due to trade tensions.
    • Short-term inflation expectations have recently increased.

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